WebJun 26, 2024 · exploratory data analysis The machine learning algorithm can’t train a dataset with missing values, so we have to check for missing values and if any, we treat them using different method based ...
bank-marketing-analysis · GitHub Topics · GitHub
WebAccess Bank Plc. Sep 2024 - Present5 years 8 months. Lagos, Nigeria. Achievements: • Played an integral role in the Access Bank and Diamond Bank merger to create the largest retail bank in Africa with over 40million customers. • Developed campaigns to amplify events such as Access Bank Lagos City Marathon across various owned and paid media ... WebApr 16, 2024 · Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Our data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns … port of galveston south lot
melunaich/Bank-marketing-campaigns-analysis - Github
WebApr 22, 2024 · Bank-Marketing-Analysis. Analyzed the prior marketing campaigns of a Portuguese Bank using various ML techniques like Logistic Regression, Random Forests,Decision Trees, Gradient Boosting and AdaBoost and predicted if the user will buy the Bank’s term deposit or not ... For More Information regarding dataset used, refer … WebDataset Information: The data is related to the direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be ('yes') or not ('no') subscribed. There are four … WebApr 4, 2024 · Key outcomes of the analysis are the recommendations for future marketing campaigns: The customer's account balance has a huge influence on the campaign's outcome. People with account balance above 1490$ are more likely to subscribe for term deposit, so future address those customers. The customer's age affects campaign … iron fasting lab